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How Aliexpress became successful

We are going to review the history of Aliexpress and the factors that have contributed to its growth, its strategy and how it reached this level of success.

Aliexpress is one of the most popular e-commerce platforms in the world, connecting millions of buyers with sellers from China and other countries. 

How Aliexpress became successful
How Aliexpress became successful
How did Aliexpress manage to achieve this level of success and what are the keys to its global strategy? In this article, we are going to review the history of Aliexpress and the factors that have contributed to its growth.

Aliexpress History

Aliexpress was born in 2010 as an initiative of the Alibaba group, the Chinese e-commerce giant founded by Jack Ma in 1999. Alibaba's vision was to create a global digital marketplace that would facilitate transactions between companies and consumers around the world. Alibaba already had successful platforms such as Taobao, Tmall and Alibaba.com, which focused on the Chinese domestic market or business-to-business (B2B) trade. However, Alibaba wanted to expand its reach and provide a platform for small businesses in China to sell directly to individual consumers in other countries. This is how Aliexpress emerged, which became the international arm of Alibaba.

Value proposal

Aliexpress has a simple but attractive value proposition: connect, buy direct and pay less. Users can quickly register and open a trade hotline with China. Aliexpress offers a wide variety of products, from electronics, fashion, home, beauty, toys and more. Prices are competitive and shipping is free or very cheap. In addition, Aliexpress has a buyer protection system that guarantees customer safety and satisfaction.

Users worldwide

Aliexpress has managed to exceed 100 million users worldwide, its main markets being the United States, Russia, Spain, France and Brazil. Aliexpress is part of Alibaba's globalization strategy, which seeks to connect businesses with consumers everywhere. Through Aliexpress, small businesses in China have been able to reach buyers in many countries, but Alibaba is also building the infrastructure to facilitate large-scale cross-border trade. Alibaba not only wants to bring China to the world, but also to bring China to the world, with the goal of serving 2 billion consumers and supporting 10 million entrepreneurs.

How Aliexpress became successful

Future plans

Aliexpress plans to grow alongside Alibaba in the next century, providing a platform for brands and distributors from China to sell to the world. To achieve this, Aliexpress relies on technological innovation, continuous improvement of the user experience and adaptation to local needs and preferences. Some of the initiatives that Aliexpress has implemented are:

- The launch of a mobile application that allows access to the platform from any device and location. The app has over 600 million downloads and offers features like wish lists, coupons, special offers, and order tracking.

- The creation of an affiliate program that allows influencers and content creators to promote Aliexpress products and earn commissions for each sale generated. The program has more than 100 thousand members in more than 200 countries.

- The organization of promotional events such as World Buyer's Day (11.11) or the World Shopping Festival (9.9), which offer exclusive discounts and offers for Aliexpress users. These events generate a large volume of sales and traffic for the platform.

- Collaboration with local partners such as Correos in Spain or Cainiao in Russia, to improve logistics and delivery of orders. Aliexpress has also opened local warehouses in some countries to reduce shipping times and costs.

- Personalization of the catalog and content according to the language, currency, trends and tastes of each market. Aliexpress also offers customer support in multiple languages ​​and channels.

In conclusion, Aliexpress is a successful example of global e-commerce, which has been able to take advantage of the opportunities offered by the digital market to connect buyers and sellers from different parts of the world. Aliexpress is built on Alibaba's vision of building a better future for everyone through technology and entrepreneurship.

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