What is strategy?
This is a question that many leaders, entrepreneurs and professionals ask themselves when planning and executing their projects. Strategy is the art and science of defining and achieving long-term objectives, taking into account available resources, the competitive environment and customer needs. What is strategy? Strategy involves making complex, creative and rational decisions that guide an organization's actions towards success. There are different types and levels of strategy, depending on the scope of application, the degree of detail and the time horizon. Some examples are corporate strategy, business strategy, functional strategy and operational strategy. Each of these strategies has its own objectives, tools and methodologies, but all must be aligned and coordinated with each other. To develop a good strategy, it is necessary to follow a systematic and rigorous process, which consists of several stages. Below are seven key ideas for developing...